An Easy Way to Saving Big at the Grocery Store: Private Labels

An Easy Way to Saving Big at the Grocery Store: Private Labels

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When you’re walking down the supermarket aisle, the options can be overwhelming. On one hand, you see name-brand products, with their vibrant packaging and prominent commercials. On the other hand, there are generic items, which are often more affordable but less familiar. Opting for store brands can be a wise way to save money without losing quality.

Private label products are manufactured read more by third-party companies, under the store’s brand. Often, these items are almost identical to their name-brand counterparts. The main difference? Store brands don’t come with the high costs of advertising that national brands build into their pricing.

Many people think that store brands are not as good, but research studies have shown that shoppers often can’t distinguish between generic brands and name brands. In particular when it comes to basic pantry staples like canned goods, the quality is virtually the same.

In the case of medicines, the active ingredients are monitored and must meet the same standards, so whether you’re buying branded medicine or store-brand versions, you’re receiving a similar product at a lower price.

In other categories like toiletries, it may seem more hesitant to try store brands, though you might be surprised. In case a cleaner doesn’t meet your standards, the savings can add up over time. Many stores even provide money-back guarantees on their private-label items, eliminating the risk to try.

The key is that you don’t have to go all-in at once. Try switching a few staples at first—like baking ingredients, cleaning supplies, or basic groceries. Over time, you'll likely notice how much you’ve saved. By being open to store brands, you can make a big difference in your household budget without feeling like you’re sacrificing quality.

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